Belive me I know the drill as I saw it happen in ES for over 3 decades.
MattHell Marketing couldn't market the cure for cancer. Said it then & I say it now. I watched them cost reduce, play designer, over ship & over price what were once evergreen Brands. Hasbro is just waiting for MattHell to plummet even further so they can purchase it for less.
MattHell is doing nowhere fast. The Q1 propaganda was even funnier than most as the first question that was asked actually had Hasbro in the question. The very rich 3 Stooges hated that & it's going to get even worse as they have nothing on the horizon.
The Batman vs. Superman product looked like absolute crap & was super glued to the shelves. Still is. What Play Box? it should be called the Kitty Litter Box because that's what it filled with.