@ghr...thank you for explaining. I've seen it used here quite a bit but I've never heard it in my org/dept.
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Wait until the 2016 numbers come out. Wireless has become 5 vultures fighting over the same carcass and millenials are budget conscious.
Wireless always reports quarterly churn of less than 1%. I find this hard to believe. Why would over a 110 million subscribers stay with a overpriced, difunctional company such as Verizon is beyond me
Another way of defining churn: a loss of customers due to poor leadership. For example: refurbished ont's, refurbished set top boxes, no availability of necessary work tools, work trucks not properly maintained, safety equipment such as ladders not properly repaired, forcing employees to lie to the customer, sending people who are not properly trained into the field (endangering both the employee and the customer ie scabs,) mismarketing of products and services, $hi# investments like (Go90, Hum, AOL, Vodafone, Terremark, etc) that have tied up BILLIONS of dollars that could have been invested into services that consumers are pleading for like fios and 5g. Bottom line, the one word definition of churn at VZ is Lowell.
In the Fios world they keep cutting the time for a install. So the Techs get in and get out without much customer interaction, then the company says why is the Fios churn rate up.
Churn refers to the loss of customers to another carrier. Both churn and churn rate are huge metrics in the wireless world and management hates having to explain their role in its increased occurrence.