Those of us left will benefit greatly from all the new business generated out of the new ad campaign centered on our root metric results. Running th e same ad every 10 minutes will surely force those on the couch watching football to run to the stores and switch carriers. What a great call to action. The money saved by utilizing a Jr high into to marketing class to come up with this campaign and actually make the set and balls themselves will save 1000s of jobs! Good job leadership!
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That commercial was on WAY to much on Sunday's games. It brought a groan every time it came on. What a wast of money. Our sock less spicy salsa dancer should be sent packing, with 100 pair is sox as
A severance package.
Actually whenever I see that commercial, it just reminds me of how fast stockholder $$$ is going down the drain while Low McDumb@$$ makes millions
The T-Mobile VoLTE I'm now using after a decade of Verizon is performing just as good as the Verizon LTE service. Verizon is behind the 8 ball on VoLTE and still uses legacy voice gateways behind their radio towers. The TV commercial and marketing plan are a joke. Money would be better spent elsewhere.
article below by Daniel B Kline
Here's Why Verizon's "Better Matters" Ad Is Not Telling the Whole Story
The company does have the best network just not by the margin it's suggesting in its latest commercial.
It's possible to tell the truth while also being misleading.
For example it's true to say that one of my close relatives had a hall of fame career in a popular sport. That however sounds better than the reality because it was my grandmother and it's for candlepin bowling as an organizer not for her bowling prowess. So, everything in the first sentence is true, but it's really only a piece of the story.
That's what Verizon (NYSE:VZ) is doing in its latest commercial which makes the lead held by its network over AT&T (NYSE:T), Sprint (NYSE:S), and T-Mobile (NASDAQ:TMUS) seem bigger than it actually is. In the ad titled "A better network as explained by colorful balls," balls run down a course with each one representing a first place finish in the recent RootMetrics First-Half 2015 Wireless Network Performance in the United States report.
The spot correctly shows that Verizon led the way with 153 state wins, compared to 38 for AT&T, two for Sprint, and none for T-Mobile. It also points out that Verizon came in first for data, calls, speed, and reliability while AT&T won for text. It concludes with the line "Stuck on an average network, switch to Verizon and we'll cover your cost to switch" before flashing on the company's "better matters" slogan.
Nothing Verizon said was a lie, but it also was not the whole truth.
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Verizon has a lead in overall performance in the first half of 2015 report, but it's not as impressive as it looks. Source: RootMetrics
What is Verizon missing?
Mobile network ratings are not football games. One company winning means it rates better, but it does not mean that the other or others have lost. The real story in the first half of 2015 report is that Verizon's once large lead over its three rivals has largely gone away.
In fact, compared to the first half of 2014 report, the last place finisher -- T-Mobile -- now has a better score than Verizon did just a year ago. In 12 months the entire industry has improved.
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The first half of 2014 Source: RootMetrics
Verizon remains on top, but if its network was good enough a year ago, then it could be argued that T-Mobile and Sprint are good enough now while AT&T is more than adequate. Being the top carrier consistently is an accomplishment for Verizon, but it's not necessarily one that translates into a noticeably improved consumer experience.
"Verizon's margin of victory in five of the six categories, however, was relatively small," said the RootMetrics report. "AT&T finished a strong second in the majority of categories, Sprint narrowed the gap in call performance, and T-Mobile made strides in our data and speed categories."
This isn't a case of winner and losers it's one of A versus A- versus B+ and B. All of those are pretty good grades and in most cases any of the four major wireless carriers would serve most consumers adequately.
Why is Verizon doing this?
With T-Mobile and Sprint specifically marketing based on lower prices Verizon has to convince consumers that its network is worth paying extra for. That would have been true just 12 months ago, but now it's better in the way that getting poison ivy might be better than getting poison oak. Both are pretty similar and the end result it pretty much the same.
Verizon does not want to tell the whole story here. It has the top network, but only by a relatively small amount and probably not by enough to make it worth it for most consumers to pay higher prices.
It's worse than we thought...
https://www.youtube.com/watch?v=V92f4R2e-I8
sm1, why ignore co-writer Bruce Woodley?
I should have known you'd bid me farewell
There's a lesson to be learned from this and I learned it very well
Now I know you're not the only starfish in the sea
If I never hear your name again, it's all the same to me
And I think it's gonna be all right
Yeah, the worst is over now
The mornin' sun is shinin' like a red rubber ball.
The story's in the past with nothin' to recall
I've got my life to live and I don't need you at all
The roller-coaster ride we took is nearly at an end
I bought my ticket with my tears, that's all I'm gonna spend
And I think it's gonna be all right
Yeah, the worst is over now
The mornin' sun is shinin' like a red rubber ball.
-Paul Simon
I am glad Verizon is still trying to promote network. Like the consumer gives a $hit about that. I have used t mobile, Sprint and AT&T and there is not that big of a difference even though the VZ cool aide makers want everyone to think differently. At this point in the wireless technology life cycle, it is all about cost of service - period.