Verizon just throws darts in the boardroom meeting and wherever it lands that what they go with. It just landed on IPTV so that's what they are going with now. Stay tuned for the next dart throwing meeting.
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Change Energizes Us!
Don't say that :D.
They always have future vision for coming 3 months.
They see stock price at the end of quarter and decide which magic word will work for next quarter and run with it for 3 months.