Sprint has found a novel way to lure away customers from a rival: give its service away for free.
The nation's fourth-largest wireless carrier said on Thursday that as a way to "celebrate" rival AT&T's acquisition of DirecTV, it would offer any of its satellite TV customers a free year of wireless service. The offer includes unlimited voice calls, text messages and 2 gigabytes of data. The promotion begins Friday and runs through September 30.
It's the latest move in a wild summer filled with aggressive promotions, programs and cost cuts as the wireless carriers increasingly elbow each other for your business. T-Mobile, for instance, let its customers use their smartphones in Canada and Mexico without any roaming fees, while Verizon shed its practice of offering service contracts and phone subsidies. Sprint hasn't been quiet either, and turned up the heat with its latest promotion.