That's what made us stand out in an overcrowded industry. When those leading this company decided to pull back on innovation and started mostly copy/pasting old stuff with some minor tweaks is when Nike lost both its position as a leader and its credibility.
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That entire building needs to be fired. I’m guessing we spend 50m in R&D per year in Lebron, not counting salaries, and for what?
Stifled by a VP with no direct reports. Hope the rumors of her retirement happen sooner than later.
nSRL isn’t the only team in innovation. There’s 500 people in that building that deliver almost no value except spend spend spend.
Zero accountability. Irrelevant innovations, and while the NSRL data is great, legal won’t let us claim anything antays so what’s the actual point?
The NSRL org used to be like 90% researchers actually involved in studies and 10% management/ops/admin. Now it's like maybe 20-30% researchers that really know the science and the rest E band and up are corporate talking heads and mid management biz ops and what not.
@3eex+1vdTYfWC Innovation implementation isn’t risky when you create relevant innovations that feed a wider timeline and process. When you try to cram things down a pipeline late (after selling timelines) and it isnt solving a consumer need, then it’s a risk.
We laid off our entire implementation team in December so I doubt we have an interest in actually implanting anything and instead prefer to be spending millions a year in Lebron paying consultants to build decks and make massive events to inspire internal leaders while the rest of us fight over pens.
Innovation implementation is risky and require design talent that Nike simply lacks anymore. Add to that the poorly-educated Innovation Leadership and you get what you have now. The NSRL is long overdue for a leadership purge too. Great researchers with a political snake in charge.
Just ask any researcher that's been there long enough, what the top few innovations have been the last decade, and where the researchers responsible for them are now.
But Fat LGBTQTIAXXZY are the future of sport!
It’s a joke when you see those so called cutting edges technologies in the current innovation pipeline for footwear. Nike innovation teams are hopeless.
People may not want to acknowledge it, but prioritizing growth in the women’s business has been at the cost of the men’s business.
Yet TC somehow gets elevated despite doing nothing in his last role
@ehe+1vdTYfWC If you compare how much Nike grew on women vs how much the industry grew, what are the numbers telling you?
Do people not realize the shift from categories to genders was predominantly to focus on growing our women’s business?
It died the second categories were eliminated
as an R+D dept? It turned into a building full of isolated people who never leave and have been in the same area of the company for 20+ years so spent more time politicking and re-strategizing than creating meaningful or relevant technologies.
As an overall mindset? We consolidated everything to an irrelevant gender offense and lost the healthy tensions between sports (and as-such, connection to performance on field)
It’s being slowly but surely ran into the ground by self preserving egotistical leaders. Next question.