Over the next 1-2 years, here's what to expect: Nike will issue further lowered revenue guidance for FY25 during the upcoming earnings call. This will lead to shareholders completely losing confidence in the current C-suite, causing the stock price to drop to 2016 levels (around the $50-60 range). Executive changes will follow as new leaders are appointed and begin restructuring the organization, including more rounds of layoffs. The company will acknowledge the need for a marketplace reset, which will involve scaled-back revenue targets and cost-cutting measures to align with those revised projections.
The next couple of years are likely going to be one of Nike’s most challenging periods, so prepare accordingly.