Terrific job team, way to be smart and innovative.
10 replies (most recent on top)
NXT apparel hasn’t listed to the voice of the athlete since Rio. Design direction comes from id--ts who spend no time with athletes and wouldn’t know a performance benefit if it bit them. A sad state of things from a group that once bright true innovation to each athlete.
It’s so telling that in response to direct feedback from the consumer all I read is…too bad. You’ll get what we give you. Such a typical arrogant response from the product engine that has been a defining characteristic over the past few years. Closed to any feedback from consumers and the market places Nike serves. Stop designing for Fashion week and bring functional, beautiful product the athletes can wear without distraction.
They have a ton of options (50 garments total) including the men’s if they’d like to wear it and can get optional tailoring. And the one on the mannequin doesn’t even really look like that on athletes from what they’ve shown. Bad staging at the event on Nike’s part, but no athlete and especially nobody doing keyboard raging should be concerned. Also, some athletes did choose that option over all other options provided.
Who are you to judge what the Olympic team can or cannot wear?
The atheletes are given a choice among 3.
Let them wear what they want without judging what will show and what wont !!!
In order to have an opinion, go learn swimming first.
Maybe they don’t all wear the same product but a lot of them are on social complaining out this. When has that ever happened?? Listen to the voice of the athlete and get some quick turns going. Nike doesn’t need any more bad pr especially from their elite female athletes heading into the Olympics. (Don’t give the few that remain another reason to go to New Balance)
When the mannequin needs a Brazilian wax…they’ve probably missed the mark
Everyone I’ve talked to have said most of the women picked the “controversial” uniforms over all others so idk why everyone wants to complain. Half the people complaining couldn’t even run a 100m dash let alone walk it.
There are dozens of uniform cuts and shapes and the athlete gets to choose. Not all track athletes wear the same uniforms.
@khb spoken like someone who doesn’t actually work at Nike. This place is infiltrated with MAGA trolls right now.
It seems as if Nike is not listening to it's end users and is instead relying on the hubris of internal decision makers along with customers who are NOT end users. Really, for all the innovation, Nike is tone deaf on what athletes want and need.