.@HPE has spent over $27 million advertising this Mercedes F1 Team spot on U.S. television since it premiered, according to @iSpotTV estimates.
➡️ About 97% of that spend has been on sports programming, 81% of which in the NFL and 10% of which in MLB.
That's Juniper's old tag line, for 2 or 3 years now. @a2 is right, that's the motivation, pure and simple. Now you understand Corp. marketing and Corp perks so you too can open a marketing business.
Shouldn’t we be advertising during F1 or soccer since we’re a European company?
I'm guessing Marketing wanted to make a NASCAR ad but HR told them, "Best we can do is F1 and still be 'inclusive'."
go on X, search “self driving network,” and then laugh your a-s off
the only reason why they buying F1 ads there is for the execs (you know which ones) to get access to premium spectator boxes, VIP treatment at the events and access to celebrities. there is no other reason for the ridiculous spend. the board should ask tough questions but we all know they have been bought and paid for