Torani CEO Melanie Dulbecco believes layoffs are a choice, not a necessity, for companies. She has led the syrup brand for 35 years, growing it from $700,000 in annual revenue to over $800 million. During the pandemic, the company faced financial challenges but chose to avoid layoffs by cutting expenses and pivoting to online sales. Dulbecco emphasizes that building resilience and momentum comes from a united team. The company also uses automation and AI to enhance, rather than replace, its employees' roles.
San Leandro, California
https://www.businessinsider.com/torani-ceo-says-layoffs-are-a-choice-2026-10