Thread regarding Nike Inc. layoffs

Pick up the Pace - AI (All Indian)

Look, it's simple. Thousands of jobs will disappear starting in January, and all we get is more corporate word salad from a deeply unserious leadership team.

Remember Craig's departure in December, followed months later by the hiring of a new CCO? Where's the accountability, consistency, or coherent strategy?

Nike's problem is Nike - what it has become under years of stale thinking, internal politics, bureaucracy, and culture wars. A brand once defined by innovation, athletes, and performance now seems consumed by executive self-preservation.

The grand solution? New "Operating Model" - rearrange geos, shift capabilities to India under Venky, eliminate jobs, and call it transformation. Is Nike rebuilding its business or hollowing out the institution that made it great? It is not an American brand. It is mostly AI (All Indian).

Meanwhile, the same executive class remains at the wheel, protecting its power and compensation while the ship sinks.

This isn't a turnaround. It's institutional decline disguised as strategy, led by people who refuse to acknowledge their own failures:

  1. Accelerate supply chain modernization efforts
  2. Organize into three geographies
  3. Establish a new campus in India
  4. Change our work and workforce

The three geographies:
Americas, bringing together North America and Latin America
APGC, bringing together Asia Pacific and Greater China
EMEA, which will continue operating where it does today
As part of this change, the APGC leadership team will be based in Singapore, and some roles currently supporting the region from Beaverton will move closer to the athletes and markets they serve. We expect teams to move into this new formation in Fiscal Year 2028.

Bengaluru: A New Nike Campus for Future Capabilities
We are establishing a new Nike campus in Bengaluru, India. India is already an important growth market and manufacturing hub for Nike, with strong capabilities and access to talent. The Bengaluru campus is a long-term investment in new capabilities and talent to strengthen how we serve athletes around the world, including in India. Full-time Nike teammates on this campus will support work across Nike, Jordan Brand and Converse.
Teammates already in India will move in phases, and the campus will grow over the next several years.

Evolving Our Work and Workforce
As we change how and where we work, Nike will require fewer roles over time.
These decisions are about redirecting investment toward the areas most critical to winning: product innovation, brand storytelling, consumer connection, sport and growth.
Again, decisions about impacted roles related to this work will begin in calendar year 2027 and beyond. Teammates affected by these changes will hear directly from their leaders, with clear timelines and support as decisions are made. Where local consultation is required, we won’t finalize proposals until that process is complete.


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| 121 views | | 10 replies (last 22 days ago) | Reply
Post ID: @OP+1m4f62daj

10 replies (most recent on top)

stop upvoting ai slop

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Post ID: @256+1m4f62daj

@qq
am here.

I understand the concern with timing multiple factors that you don't control.
For this reason, I am perpetually applying for roles and going to interviews for opportunities that seem interesting. I attempt to maintain a warm networking and job hunting pipeline, so if a unicorn role pops up or my ticket gets pulled during next rif, I can make the appropriate pivots quickly.
But even if I wasn't doing that, severance for long-tenured employees is a significant amount and provides a longer countdown timer. It also provides breathing room to pivot thoughtfully to a new role and not be desperately grasping at straws.
I am not sticking around just for severance, but in the last year I have had 3 opportunities to leave because the best time to hunt for a job is while you have a job.

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Post ID: @wp+1m4f62daj

@aj and @am: What’s shortsighted is basing your future career plans around the collection of a one-time severance payment. You’d have to thread the needle perfectly, with multiple factors you don’t fully control, to both wait around for severance while then walking into a new job shortly after you collect that severance. To say nothing of how stressful it is to be looking for a new job when you know you’re on a countdown timer.

Ideally you’ve been saving enough money over the years to where severance is a nice extra rather than something you literally need to pay the bills. For anyone in that latter camp (which is probably most people), that’s all the more reason it’s incredibly shortsighted to base your next career move on getting severance.

What if you get that severance but then find today’s job market is definitely not the same as the last time you were looking for a job? I used to be able to easily find a job within weeks. A month or two at most. Last time I went job hunting though, it was a humbling experience. I’m over 40 and as you probably know, most companies these days aren’t looking to hire “geriatric” employees. And yes, for job search purposes being over 40 makes you “old”. But even if you’re under 40 that’s not necessarily helpful. Where do you work when you’re competing with hundreds or even thousands of other laid off employees? To say nothing of everyone else out there looking for jobs.

I’ve never understood the “You should wait for severance!” mentality. In a robust job market, sure. Maybe. But in the current job market that’s a significant gamble that might be well-described by the popular phrase “FAFO”.

If you think you might be let go or you just want to leave regardless, I wouldn’t be waiting around for severance before trying to get another decent job. It’s a really tough lesson to learn that holding out for severance caused you time that you later find out you couldn’t afford to have lost. I know more than a couple people who did have to learn that lesson the hard way.

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Post ID: @qq+1m4f62daj

Recruiters are having a hard time getting roles into Nike (unofficially), non Indians are being rejected constantly.

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Post ID: @dh+1m4f62daj

They needed a way to let Craig go without firing him.

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Post ID: @cp+1m4f62daj

@af After nearly two decades building the brand, leaving without a severance is shortsighted unless you can negotiate a similar hiring bonus (tall order in current market). LT should think about what Microsoft did and publicize a volunteer option to complement the reshaping effort.

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Post ID: @am+1m4f62daj

@af But first, severance

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Post ID: @aj+1m4f62daj

It is just a job. The solution is simple go find a new one that treats you better. Change can be scary but it happens all of the time. This place has changed and it is not going back to a point where you liked it. Start looking for your next job now because it may take a while. If you know that you are leaving all of the BS that is currently stressing you out won't matter.

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Post ID: @af+1m4f62daj

We would love for folks that are not adding value.

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Post ID: @ac+1m4f62daj

All of us, can hear what EH told us, and read what Nike officially published, and just leave now. Let's just save them the trouble and let them Just. Do. It. without us

https://about.nike.com/en/newsroom/releases/nike-inc-corporate-announcement-october-1-2026

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Post ID: @a3+1m4f62daj

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