At what point does leadership admit the entertainment strategy isn’t working?
CP keeps getting squeezed while resources continue going toward chasing another Barbie movie moment. Barbie was lightning in a bottle. Instead of strengthening the businesses that actually generate consistent revenue, leadership seems determined to recreate something that may not be repeatable.
Then come the layoffs, reorganization and promotions at the top, while everyone else is expected to do more with less.
“Toy to Joy” sounds great in a presentation. Employees are still waiting to see the Joy part.