https://wwd.com/footwear-news/shoe-industry-news/nike-annual-shareholder-meeting-ceo-elliott-hill-progress-1239201228/
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Adidas CEO Bjørn Gulden achieved a major operational and financial turnaround for the brand in about TWO years after taking over in January 2023.
By late 2024, Adidas had cleared its problematic Yeezy inventory, returned to heavy profitability, and upgraded its financial forecasts multiple times.
It doesn’t get harder than this. Took Adi 2 years to turn it around….
Win now, create shareholder value later
“Progress will not be a straight line…. There are areas where we’re gaining traction, and others where we still have important work ahead.”
Progress is not in a straight line. BUT we need
Results. Win Now. Not later.