Watch for more "savings" coming. . .
https://www.wsj.com/video/how-ibm-saved-45-billion-using-ai/C3EDE5AB-F38B-4281-8A92-0421C8753129
By: WSJ Leadership Institute
49 min. ago
IBM senior vice president of marketing and communications Jonathan Adashek explains the company's "client zero" initiative, which utilized artificial intelligence and automation to cut $4.5 billion in spending over three years. The IBM executive also explains how the technology is freeing up creative teams from menial tasks and generating more targeted sales leads.