Thread regarding Nike Inc. layoffs

Leaked Strategy Memo

Looks like Nike is ditching performance innovation and going all-in on viral influencer collabs. We’re cutting the R&D budget by 65% and shifting that money toward influencer partnerships—because why spend millions on better shoes when a TikTok star can sell the same ones in a new colorway?

The memo cites the recent Skims x Nike deal as proof that cultural relevance beats technical innovation. Upcoming rumored collabs include a MrBeast “PhilanthroPack”, Kai Cenat’s “AMP’d Up” streetwear, Hawk Tuah girl-branded slides (waterproof), and a Joe Rogan x Nike barefoot trainer with elk-hide insoles and a kettlebell-shaped logo. Nike’s new motto? “Innovation is dead—engagement is king.”

:kanyeshrug:

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| 2951 views | | 11 replies (last March 12, 2025) | Reply
Post ID: @OP+1jmgzm2q6

11 replies (most recent on top)

@cr+1jmgzm2q6

Nike is starting up a collaboration with Elon too, to make "Super Slides."
They're like regular slides, but with a giant "SS" on the side so you can tell the quality from a distance.

correct, will also feature an electric pack as SNKR / NBHD launch that incorporates two side by side lightning bolts in volt / black. the intent is to capture speed.

It also pays direct homage to 1936 Summer Olympics where the design was first brought to sport through inspriation from hugo boss 1934 executive collection.

I am looking forward to it! it is super fresh, super cool and brings much needed innovation and newness to the market! Expecting high sell through numbers with this one!

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Post ID: @36h+1jmgzm2q6

“I call BS” gee you think? Got some real thinkers in here.

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Post ID: @35a+1jmgzm2q6

This thread is HILARIOUS!

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Post ID: @32a+1jmgzm2q6

It's so funny reading these troll posts and people buying it

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Post ID: @15f+1jmgzm2q6

This is one of the strange posts, where you ask yourself the question...Obviously folks in Oregon truly love this company. They spend a lot of energy fighting something, it reminds me of Romania.

I call BS on this, assume this is reverse spin, clipping someone who might have mentioned past thoughts.

Nike is something that happened, it was not planned ,it was hoped for, and the competition was never up to the task of even being in the race.

Sporting goods was almost a craft venture, and suddenly, it became something else.

It was never about Innovation, never about being Cool, it was about Authenticity, which just happened, because Buck, is a little different, but he was an Authentic athlete, who ran for an Authentic Legend, later of course to become his business partner. Read the book, which just happened.

Nike is great, has paid all of you millions in salaries, because it is .....Nike. If you can not understand, this Board proves that a lot do not, goes with the fat and happy management crews, smart enough to not get fired, who may have run out of time, as the answer to how to grow, is we don't have a clue, but we are damn sure glad we don't have to suffer that Baine in the A-s anymore. Where is Mark Parker.

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Post ID: @dr+1jmgzm2q6

Ozempic Off-Whites

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Post ID: @dm+1jmgzm2q6

Nike is starting up a collaboration with Elon too, to make "Super Slides."

They're like regular slides, but with a giant "SS" on the side so you can tell the quality from a distance.

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Post ID: @cr+1jmgzm2q6

It’s all good. I heard Nike x Dank Demoss collab is dropping in SU25. Yoga pants with airbags in them, now that’s innovation!

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Post ID: @cn+1jmgzm2q6

Obviously fake post… though I do hear there is a Tesla tech fleece Collab in the works

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Post ID: @c4+1jmgzm2q6

DT x Nike, Never surrender pack featuring doge and rare pepe’s

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Post ID: @bv+1jmgzm2q6

You should have used ai your post is 1/10

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Post ID: @bt+1jmgzm2q6

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