Looks like Nike is ditching performance innovation and going all-in on viral influencer collabs. We’re cutting the R&D budget by 65% and shifting that money toward influencer partnerships—because why spend millions on better shoes when a TikTok star can sell the same ones in a new colorway?
The memo cites the recent Skims x Nike deal as proof that cultural relevance beats technical innovation. Upcoming rumored collabs include a MrBeast “PhilanthroPack”, Kai Cenat’s “AMP’d Up” streetwear, Hawk Tuah girl-branded slides (waterproof), and a Joe Rogan x Nike barefoot trainer with elk-hide insoles and a kettlebell-shaped logo. Nike’s new motto? “Innovation is dead—engagement is king.”
:kanyeshrug: