The year is 2025. Inflation is still an issue and the economy muddles along. Oracle, realizing its $28 billion dollar acquisition of Cerner was a bridge too far, continues to struggle. To remake itself:
- Larry decides that the company will focus on 3 core areas: Healthcare analytics, Oracle Cloud, and the flagship database product it was always known for.
- Existing business solutions are matched 1-to-1 with their NetSuite equivalent. No equivalent means no future—which means goodbye to Sun. ACX at the enterprise level is now either spun off into a new company or sold for pieces to Salesforce or Adobe. HCM, SCM, ERP, analytics, and others are merged into NetSuite and sold as one.
- Java is spun off into its own company or sold to Google. All that litigation from the mid-2010s becomes wasted cash, but who cares? The lawyers are rich now.
- Marketing at NetSuite and Oracle become merged, following a "One Oracle" moniker. It's NetSuite focused, with an emphasis on industry and use case marketing. There will be a very slimmed down marketing plan that focuses on product marketing assets. Demand marketing like white papers, guides, email nurtures will cease to exist or be extremely simplified.
Spend will lag behind SAP, Workday, and other competitors and despite still being atop Gartner MQ rankings, the customer results will begin to show.
Farfetched? Come back in 2025 and see. The company will survive and will be a shell of its former glory. Safra will still be in the corner filling out her spreadsheets figuring out who to lay off.
Happy to hear your theories going forward.