Why not raise? Because!!!!
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The answer is:
MINT MOBILE (works on the TMobile Network) $15.00 mo. with 4 Gig of data.
Beats my retiree concession in terms of quality, support & price.
It's a captive audience. Prices on cell service could double with no adverse reaction. Most everyone iappears to be addicted to their cellphone, why not raise prices?
Stinky needs another 6% raise?