WF announces a renewed focus on mass market credit cards. It will be difficult for WM/WFA to go upmarket with credit card marketing.
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Wf needs to offer a more premium exclusive competitive product (titanium black card?) with higher points on purchases etc and much better customer service/concierge and it might take off.
How many “new” credit cards has Wells introduced with great fanfare in the last few years?
“Mass Market” just means they’ll try to sign up more people with lower credit scores so they can charge them higher interest and hit them with more fees.
Next year they’ll try something else again. And that will flop too.
Everything the bank does is supposed to help their subsidiaries? How do credit cards increase mortgage apps? How are credit cards to increase IPOs? What a d-mb post.