Charlie Scharf, the CEO of America’s third-largest bank, is a man enamored with the potential of the company he leads. He sounds almost awestruck as he enumerates the forces at his disposal. There’s the commercial bank that serves millions of small businesses. There’s a consumer-lending platform that accounts for more mortgages than any other major bank. There’s a wealth management division that has helped countless customers expand their affluence. “The core franchise, and what we do for consumers and businesses, is extraordinary,” Scharf says.
Wells Fargo continues to pay for those sins with a tarnished reputation and through the lingering impact of severe fines and sanctions. The most damaging of those is a Federal Reserve–imposed, $1.95 trillion cap on the bank’s assets. As the economy reels from the impact of the coronavirus, all banks are feeling the effects of ultralow interest rates that clobber their profit margins. But unlike its rivals, Wells can’t offset the impact by rapidly stepping up lending volume or attracting capital reserves—the asset cap prevents it. Wells Fargo’s revenue has steadily declined since 2017 and dropped another 15% in fiscal 2020, to $72.3 billion. Profits have shriveled, too, and its shares, which fell 44% last year, have consistently underperformed those of other big banks since the scandal erupted. “This company is a damaged company, and all strategies have to be put on the table to bring it back to a level of profitability that investors will find acceptable,” says Gerard Cassidy, head of U.S. bank equity strategy at RBC Capital Markets.
When he took the gig, Scharf, now 55, stepped into one of the most closely scrutinized positions in finance. It’s his third CEO stint at a Fortune 500 financial services company, and an extremely well-compensated one. He can earn up to $23 million annually, depending on stock incentives. It also ranks among the toughest chief executive jobs in America. Given Wells’ status as one of the biggest “Main Street” lenders, its overall health has implications for the broader economy too. Scharf’s longtime mentor, JPMorgan Chase CEO Jamie Dimon, tells Fortune that the task Scharf signed up for is a challenge “too big to walk away from,” adding, “It’s better for the country and for the banking industry that they succeed.”
For now, Scharf is concentrating on creating a leaner, more focused institution—shrinking the bank in order to save it. If he succeeds in shepherding Wells Fargo out of regulatory purgatory, he may restore the luster of one of the grand old names of American banking. Should he fail, Wells could be permanently relegated to afterthought status among its blue-chip rivals.
Fortune spoke with Scharf and top Wells Fargo executives—as well as analysts, critics, industry rivals, and former colleagues of Scharf’s—to capture the state of the turnaround, some 15 months into the CEO’s tenure. It has been an eventful time that has featured sweeping organizational changes—along with high-profile missteps that fueled skepticism about whether Scharf can institute meaningful cultural change. “It takes a long time to turn around such a big ship,” says Jason Goldberg, a senior equity research analyst at Barclays. “He’s learning that.”
Scharf, for his part, sees a chance to restore the bank to its rightful place. “I came in with a clear understanding that the core franchise continued to be this great opportunity,” he says, “but that there was a tremendous amount of work to do.”
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Scharf grew up in Westfield, N.J., a New York suburb crowded with financial professionals like his father, a stockbroker. By age 13, Charlie was working back-office jobs at Manhattan brokerages. As an undergrad at Johns Hopkins, he initially had designs on becoming a research chemist—until he had a sophomore-year epiphany. “I was in physical chemistry, locked in a lab, when I said to myself, ‘I really don’t want to spend my life in a place without windows,’ ” he recalls. In business, he realized, “you could create something in a very different way.”
As fate would have it, a relative of Scharf’s knew the father of a banker named Jamie Dimon, the young chief financial officer of Baltimore-based lender Commercial Credit. Dimon brought the recent grad on board in 1987—the start of a working relationship that would span more than 20 years. Scharf played a variety of roles under Dimon and Sandy Weill as they grew Commercial Credit into what eventually became Citigroup. When Dimon landed the top job at Bank One in 2000, he tapped Scharf as CFO. After Bank One merged with JPMorgan Chase in 2004, Scharf took the helm of Chase’s sprawling retail banking business.
Dimon recalls Scharf as able to “handle just about anything” Dimon threw at him: “He got stuff done; he had a good nose for cracking through the bull.” Scharf acquired the seasoning that came with ever-larger roles; he also saw Dimon’s job evolve as he led ever-larger companies. Of what he learned from Dimon as a leader, Scharf says, “He stands in front. He doesn’t hide behind people. He doesn’t look at others when something goes wrong.”
Scharf would put those lessons into practice in 2012, when Visa tapped him as CEO. Visa was still grappling with its 2008 transition from a private entity, owned by an association of card-issuing banks, to a publicly traded company. At Visa’s San Francisco headquarters, Scharf found what he describes as an “insular” business that “didn’t really engage with the technology community.” He aimed to rectify that, establishing relationships with fintechs like PayPal and Stripe that expanded Visa’s footprint in digital payments—a focus that proved prescient. Says current Visa president Ryan McInerney, a JPMorgan alum who followed Scharf to Visa: “A lot of the foundation he laid, especially as it relates to digital commerce, you’re seeing the results now.”
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NEIGHBORHOOD FIXTURE: Wells Fargo has about 5,000 branches nationwide.
Ting Shen—Bloomberg/Getty Images
Scharf left Visa in 2016, seeking to be closer to his family on the East Coast—and leaving behind a company whose share price more than doubled during his tenure. His experience there, as well as a subsequent stint as CEO of custodian bank BNY Mellon, taught him how all-encompassing the chief’s role was. “There’s no job that’s comparable,” Scharf says. “The whole organization looks to you for the wins and the losses, for setting the tone and the culture … Some love it, and some don’t love it.” Scharf falls into the first category.
Around the time he was leaving Visa, another San Francisco–based company was reckoning with a scandal of tectonic proportions.
The details of Wells Fargo’s fake-accounts fraud debacle are well documented: Driven by a hyperaggressive sales culture, employees opened accounts for and sold financial products to millions of customers—without their approval. The problems were endemic across the company, with similar sharklike misconduct surfacing in Wells’ mortgage, auto lending, and wealth management businesses.
The fallout proved devastating. From 2016 through 2018, federal regulators hit Wells with five consent orders laying bare the institution’s mismanagement—along with sanctions that included the constraining asset cap. Regulators also held Wells’ leadership accountable: Former CEO John Stumpf, who stepped down after the scandal emerged in 2016, was eventually handed a $17.5 million fine and a lifetime ban from the banking industry. His successor, Tim Sloan, resigned under political pressure in March 2019. In a report last year, the House Financial Services Committee slammed Wells Fargo’s board and management for continually failing to address the company’s shortcomings, even years after the misdeeds came to light.
Wells Fargo had been one of the few American banks to emerge from the 2008 financial crisis with its reputation intact. As rivals stumbled, Wells grew stronger, as evidenced by its $15 billion mid-crisis acquisition of Wachovia. Now, it finds itself the bête noire of the banking sector. “We were growing while everyone else was focused on running themselves better,” says Jon Weiss, a 15-year Wells veteran who now leads the corporate and investment banking division. “We were to some degree victims of our own success, and maybe we could have used a bit more introspection.”