It’s like the company just can’t get out of its own way.
“HBO is changing the name of at least one of its HBO-branded services because no one gets the difference between them, The Hollywood Reporter’s Natalie Jarvey reported. HBO Go is going away completely, and HBO Now will simply be known as HBO.
“Jarvey cites “significant brand confusion” as the reason behind the move by WarnerMedia and its parent company, AT&T. HBO Max launched last month and left many, many, many users deeply confused, because HBO has a few other streaming services that also cost money. Some subscribers saw HBO Now disappear, replaced with HBO Max, while others still saw HBO Now on their set-top boxes. Then there are the folks who had HBO Go and no idea how to get HBO Max, with its larger catalog of movies and TV shows.”
https://gizmodo.com/hbo-will-k–l-hbo-go-rename-hbo-now-to-hbo-hbo-hbo-hb-1844016886