The product and platform teams within both consumer and business that I mentioned earlier will be responsible for making our product portfolio simple. These teams will partner with and rely upon our new technology services organization to align product and technology roadmaps and the allocation of development resources and investments to drive momentum in our Key growth market segments.
Our traditional pay TV business, like others in the industry, is challenged by declining subscribers. We need to make improvements in every area. To do so, we are bringing together all elements of our video business under a single leader to provide additional focus and improved execution.Our video organization will now consist of Directv commercial sales, product marketing, technology and operations, content, video installation technicians, contact centers, and digital.
And finally , driving our focus towards a simplified product portfolio and compelling value proposition for our customers include sharpening our brand and it's positioning in the market. How we market and advertise our brand, our products, our network and our services must be tighter align for us to realize our full potential. Through a single brand and advertising organization serving our consumer and business segments, This unified team will create and convey our new consumer value proposition, which you will hear more about when we roll it out this year. In addition, the team will be responsible for all media buys, creative services, marketing analytics, and support for business unit marketing programs.
These are significant changes designed to put a renewed focus on our core product strength, speed decision-making, increase accountability, improve the customer experience and position us for ongoing success in a very competitive environment.
My operating team that would lead these efforts includes:
Thaddeus Arroyo, chief executive officer AT&T consumer
Anne chow, chief executive officer AT&T business
Fiona Carter, chief brand an advertising officer
Susan Johnson, executive vice president global connections and supply chain
Susan Johnson, executive vice president global connections and supply chain
Sabrina Sanders, Senior vice president and chief strategy officer
Scott Mair, President AT&T network engineering operations
Jeremy Legg, Joins ACC as chief technology officer AT&T technology services formerly CTO of Warner media
Our trusted finance, HR and legal partners will continue to support ACC, but they will move to the respective staff support organizations at the AT&T corporate level, as we have already done with our external and legislative affairs and corporate communications teams. We have operated in this model with much success in prior years. This will allow us to elimininate unnecessary duplication and layers between corporate and operating groups, improve our effectiveness and speed up our decision making as one team to compete in the market. Organizational announcements for AT&T corporate staff support functions will be made soon.
Consolidating teams, focusing on growth areas, simplifying product portfolios and responding to changes in customer demand also means we will be reducing our workforce in the coming weeks and months.
The economic impact of the Covid-19 Pandemic is also a factor.
These reductions will be targeted, but sizable. Though most employees won't be affected, the cuts will impact executives, managers and bargained for employees.
These reductions will be targeted, but sizable. Though most employees won't be affected, the cuts were impact executives, managers and bargained for employees.We are also significantly reducing non-payroll workers, the vast majority of which are outside the United States.
For management surpluses, we will institute a new 14 day exit window in most cases because there will be a limited number of alternative internal roles. We want to encourage those impacted to focus their efforts fully on finding their next role outside of AT&T as soon as possible.
With every action, we will be thoughtful in our planning for every impacted employee. To support those who are leaving, we will extend severance, outplacement services, and company provided healthcare coverage of up to six months for eligible employees.
We will communicate which jobs are being eliminated in the coming weeks. Because these changes impact people, they are difficult decisions to make. But they are absolutely necessary for our long-term success as a company that is winning in the market and delivering great products, value and service to customers.
Our plans can be summarized as Our plans can be summarized as- Keep it simple, serve, keep it simple, serve, and delight and save to grow. Transforming our business is not a one and done exercise. It will be a continuous process. We have a lot to do and will need everyone's best every day to make it happen.We have a lot to do and will need everyone's best every day to make it happen.
Thank you for all you do.
Jeff McElfresh
CEO, AT&T communications