I really, really do not want it to be a failure...
However, we gotta be realistic here.... And the reality is AT&T has a poor track record of delivering new product, especially in new business lines.
Then there is the competition.
Disney, Apple, Amazon, Hulu, Netflix, and others.
It seems unlikely it will be a massive success.
I want it to be successful but most people I talk with do not even know what it is.