Reality sets in for WarnerMedia iNiw offering the feature at $11.99 a month instead of $14.99. The offer is for folks who are willing to sign up for HBO Now and then get bumped into HBO Max, which has much more content, when it starts on May 27.
AT&T is looking for ways to woo consumers who are increasingly accessing content on various devices and over the Internet. The company’s launch of HBO Max later this month is a key milestone since the massive acquisition of Time Warner in 2018 – and is being watched to see how it will perform, especially amid the changes brought on by the pandemic.