Come on guys - people are being quarantined by the millions and I have yet to see any Ad barrage promoting the new ATT TV self-install streaming service.
We should be talking up the fact that unlike DTV or U-Verse, it requires no Prem Tech potentially dripping viruses through out your house - sell the service as being clean, sterile and safe for Grandpa and Grandma.
Nothing sells like s-x and fear - if we can't be s-xy, at least be fearful.