When AT&T took over Cingular in 2008, Mobility was the growth engine for the growth and margins to offset loses on the wire-line side. Every year growth was a net negative 2% or something. in 2013 to 14 they began to reduce sellers on mobility only and focused on integrated selling and heavy on traditional service retention and AT&T began to lose market share in Mobility. Yes, AT&T has Firstnet but that is not going as expected since Verizon rules the market and AT&T is trying to qualify anything and everything under Firstnet to get any traction. Now AT&T is trying to ramp up Mobility only sellers again after so many people were run out or fell under the pencil sword of the powers that be. They are not going to get qualified people for these jobs and are paying soooo low and the worst compensation plan you could think of and by summer time they will have PIP-ed out so many from unattainable numbers. They are expecting these sellers who are straight white space sellers to do numbers for quotas from the height of growth in mobility in 2008+. Why do they think after so many years of neglecting this business they think showing up on the customers door steps and saying I am here and sorry that I messed you over and forgot you so many times but we want your business back it will all change? Verizon and T-mobile have stayed focused on Mobility and won the battle and the war but old (Randy boy) what T-mobile calls him saved them and he was the one that put a big hole in the Titanic (ATT) that hurt its employees and customers and they are not coming back no matter what AT&T throws out there. Heck they are even taking wireline people that only know wireline and making them mobility like they did in the past taking mobility and making them sell both services with no experience on wireline systems and services. This is like one big blindfold circle Jrk and no one has hands.
6 replies (most recent on top)
You lost me at the first sentence, which was completely incorrect. If you're going to compose a novella, at least do the bare minimum of research.
They can throw anything they got at it but they will never change especially their billing practices.
I think a lot of people remember how the last batch of corporate raiders wiped out AT&T Wireless with their slashing and burning in the early 2000’s. Remember how they thought they were going to replace us all with cheap offshore workers? And remember the consulting rates they had to pay us to come back when everything got so hopelessly screwed up?
First statement was inaccurate.
AT&T Wireless was bought by Cingular Wireless LLC in 2004. The merged wireless phone company operated as Cingular until 2007, when it became AT&T Mobility.
On January 31, 2005, SBC announced that it would purchase AT&T Corporation for more than US$16 billion. The Federal Communications Commission approved it on October 31, 2005. The merger was finalized on November 18, 2005.[14] The merger left SBC as the nominal survivor. However, the merged company took the better-known AT&T name and branding, changing its corporate name to AT&T Inc. to differentiate the company from the former AT&T Corporation. On December 1, 2005, the merged company's New York Stock Exchange ticker symbol was changed from "SBC" to the traditional "T" used by AT&T.
TL;DR
RS has been running the same play for the last 20 years... “...we are going to cut our way to growth...”. It’s a shocker that it has never worked... agree with your comments regarding FirstNet... it was always a defensive play to keep VZ from getting spectrum... the funny part is VZ didn’t even bid on FirstNet...