Whoever decided the archaic and ridiculous price structure for AT&T TV should be fired... Not fire by promotion or fire by transfer.. straight up fired..
They are completely out of touch with today and actually squandered a great opportunity on a pretty decent product..
‘They have this creative billing practice that they can’t let go of because they get money for nothing. They can’t compete with companies that run efficiently.’
Government loves their taxes and surcharges! And T loves loves sneaking in those new hidden fees whenever they want for themselves. Probably will have a new pandemic fee soon I’m sure. Multiply that over millions and you got 💰 💰 💰
The price doubles after the first year! What a joke
Customers don’t care about dividends and cost structure. They care about cost to value. With this price structure, T will make higher margins. When Direct TV Now launched, it was coupled with low prices, free steaming box and bonus premium channel and thus people jumped in. When price went up and promotion ended, people left.
T lost 3.4 million TV subs in 2019, how many of these customers are coming back? In the market place, how many customers who sub’ing to other services will sign up to T-TV? There must be a huge imaginary segment that is willing to sign a 2 year contract, pay for the steaming box, use their own internet pipe, and pay for stacks of channels which they won’t watch. I wouldn’t hold my breath, this isn’t iPhone exclusivity, watch for the 1Q results.
They have this creative billing practice that they can’t let go of because they get money for nothing. They can’t compete with companies that run efficiently.
Some other streaming products are priced too low and are not making money. Prices will go up and equalize over the next few years. We don’t have the best cost structure in the industry. The dividend is 15 billion per year. Debt service is multiple billions as well.
It is a pretty slick product. Actually I am really impressed with it. And I am cool with the introductory price. But there is NO WAY I am going to get locked into a contract especially when the price nearly doubles the second year. People are SICK of the cable model. I will stick with my HD antenna for local and my Amazon and Netflix. Like 22 or 23 bucks a month total. All that being said, I really to hope it is a success .
Fully agree! And it's things like this that only aid in their ridiculous reasoning for layoffs. I don't see how they haven't noticed that the finance department is archaic entirely and they are a huge problem in itself....along with HR of course.