Illusion. A clusterf–k starts with the decision maker’s belief that a goal is much easier to attain than it actually is. The expectation that two car companies with different languages and different cultures would merge together flawlessly, as the architects of the doomed Daimler-Chrysler merger apparently believed? clusterf–k. The Bush Administration’s estimate that the invasion and reconstruction of Iraq would take no more than a few months and $60 billion? A clusterf–k prelude of tragic proportions.
Impatience. A misguided idea alone does not produce a clusterf–k. The idea also needs a champion determined to shove it along, usually over the objections of more-knowledgeable underlings. Sergey Brin’s reported insistence (paywall) on introducing Google Glass to the public against its engineers’ wishes turned a potentially groundbreaking piece of technology into a stupid-looking joke.
Incompetence. When errors of information and timing meet blatantly stupid decisions by people who should know better, disaster tends to ensue. Bear Stearns wasn’t the sole cause of the global financial crisis, of course, but former CEO Jimmy Cayne’s decision to spend 10 days of the 2007 subprime mortgage loan meltdown playing at a bridge tournament without phone or email access contributed to the firm’s collapse—and to the worldwide disaster that followed.
All three of these failings share a common root: people in power who don’t (or won’t) acknowledge the realities of their environment, and who don’t push themselves to confront what they don’t know. Nobody likes to spoil the heady euphoria of an exciting new project by discussing the possibility of failure. The problem is, if potentially bad outcomes aren’t addressed pre-launch, they are more likely to surface afterward, when the reckoning is public and expensive.