I think that Wells Fargo needs to reinvent it's Marketing campaigns and it's internal Marketing department. Marketing drives the effort to retain customers and acquire new customers. It is actually a very important part of a well run business. TV is an especially important type of media to advertise on. Have not seen ANY Wells Fargo TV ads for a long time now.
This same old tired one marketing campaign that appears in online searches seems to be their only one that is very visible to the public right now. To receive a $400 bonus, open a new, eligible Wells Fargo consumer checking account with a minimum opening posit of $25 by November 27, 2019. All account applications are subject to approval Direct deposit required: Yes, $3,000 for three consecutive months. That minimum $3,000 direct deposit required surely limits the customers that would be eligible.