People need water. You could try to buy it bottled or drink your fill at a restaurant - but you still need it at home for flushing toilets, washing machines and showering. You can’t live without water. We’re the exact same business - people have shown us they cannot live without their smartphone. But imagine the water company bought the Kool-Aid company because you need water to make cool aid right? Now imagine the water company to force Kool-Aid onto every customer and employee. Then image the population moves away from Kool-Aid and starts drinking $6 coffee drinks and nobody wants Kool-Aid anymore. It’s like us buying DTV and NFL Sunday Ticket and Warner Bros and trying to force it down the throat of a population that is more content with Netflix and YouTube. AT&T spent more than $120 Billion ($40B DTV + $80B Warner) for Kool-Aid. And I ain’t drinking it!
I think @10T58Wip-qgh explained it perfectly.