At&t will likely never win the content wars. Way too late to the game. But, they can still be a major player.They have content, but most are not willing t I pay what t is asking. People just don't want to pay that much for tv. but people will pay for a reliable and fast internet connection to deliver content. That is where t is failing. Should be the best connection bar none.
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Content wars are unique. We all alter our taste for want we want watch from week to week. Many days come and go when there is nothing that tickles our fancy. A streaming service is only as good as its content. Warner Media has a lot of content, more then Netflicks equal to Disney. Disney's Marvel, Pixel and ABC family might have a lil more value then Warner. I'm not paying monthly fees to find nothing is released on my streaming service....also will not pay for a service that nickels and dimes me. Eventually I will get off my a-- go outside and live.....cancelling all pay streaming services. I'm really not made of money
My reliable 100mbps connection is pretty sweet! It’s more bandwidth than I really need.
@YHKdTsz-1xlj How will they greatly increase the customer base? If AT&T lowers the price, then other companies will be forced to lower price too. You say right there they will follow suit, so why would AT&T get the customers?
You want a la cart. I seem to notice all your ideas try to destroy AT&T's revenue base. Lower the price, get rid of services. They can't just go a la cart, cause satellite has equipment costs and such, you can't just order 1 channel and have that work out economically. Big C-Band dish always had that a la cart, buy one channel model. How'd that work out?
If T wants to succeed they need to do the following:
1) Slash their wireless prices to be on par with European pricing models. Won't make as much per customer, but will greatly increase the customer base. Akin to selling one Ferrari at $100k or two dozen of them at $10k each. ( A lot more folks out there willing to spend $10k vs $100k ) Other carriers will have to follow suit or risk losing everyone.
2) DirecTv needs to ditch the old business model and go full blown a - la - carte. Pick your channels at X dollars per channel ( no more than a few dollars per channel ). Toss in a % discount if you choose Y number of channels. It is the only way to compete with streaming. Notice Netflix doesn't force you to buy ESPN, the Jesus Channels or channels in a language I don't even speak. If your channel can't survive on it's own without being forced bundled into a package, then it doesn't deserve to survive.
3) Start thinking beyond Game of Thrones because, once that series finishes up, HBO is going to be just another premium channel that replays the same 3-4 movies a thousand times a month.