It is the self fulfilling Verizon "change energizes us" prophesy:
Start:
We sell less, so let's fire some sales, cut some products, sell some property and cut the marketing budget in two, so that hopefully we can improve our numbers.
Guess what happens, we get a bad reputation, people leave and are not longer motivated so sell even less than the anticipated decrease.
So let us also cut the investments in new, highly strategic programs, like Go90, public cloud (huh?), thingspace (empty box)
Congratulations: Collect one penny for being a DUMB spreadsheet-strategist, then Go back to Start: