Nike Adidas, Lulu - all their stocks all trading below their 2020 averages. All companies reporting higher inventories, softening demand. Has the industry ki-led the golden goose of the consumer?
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Nearly every teen I see is wearing baggy sweatpants. Not true athletic wear
Have u checked out what u can get at
old Navy or Amazon for 1/3 of the price. So much better than Nikes boring/weird/uninspired offerings
@eqe you’re right that it isn’t a problem just with athleisure or the industry. Target, IKEA and other large retailers have recently announced they’re lowering the prices on thousands of items. They’re doing it because people aren’t spending as much.
@mhm you sound exactly like me and my husband. We’re thankful to be doing better than many but we’re worried about the future and no longer spending money that doesn’t have to be spent. That means no big vacations or other large expenses that aren’t necessary. Coincidentally we also drive older cars and passed on a nicer house two years ago because we didn’t want to be chained to the larger mortgage payment. We’re also just tired. I was more productive at home than I ever was in the office but now I have to add 2 1/2 hours into my day to get ready and to go onto campus. So I can be less productive with my physical presence. It’s madness directed by people who don’t truly care about my well-being, how I feel about my job, or how much work I get done. I think they’re more concerned about the stock price if I’m being honest. I don’t know where else I’d go but I’m getting tired of working here. Increasingly it’s not worth it to me.
I don’t think so. But I do question Nikes ability to lead within the industry long term with the brand becoming increasingly stale and less cool. Adidas has their own issues but is bouncing back as reflected in their stock up +40% over the last year, though that recovery is not propelled by athleisure wear. Can’t speak to Lulu. As someone else mentioned, there’s been an increasing pull back in discretionary spend if you read about other retailers, especially luxury goods.
How many pairs of $100 tights does the average consumer really need? How many $80 sweatshirts can the average consumer wear at one time? I frequently can’t get excited to pay swoosh prices, so I can’t imagine buying at full sales price.
We are a frugal couple in a sense we still drive our older cars, never bought the upgraded home we could afford and don’t have much debt. We do well.
The fact remains that everything is up about 40% for us and even worse heading back to the office. We focus on necessities only and we haven’t traveled in a year and don’t plan to travel this next year. We’re saving in case something happens.
People changed because of Covid but we’ve also changed because of post Covid.
I may have kept my job but I’ve seen a lot of family and coworkers lose theirs and the ones remain, are being cautious as well.
Also, we’re just tired. Going back to the longer days heading back to the office has wiped us out mentally and physically. We’re not alone and it’s aggravating and depressing.
People across the globe are irritated and tired.
I’m not in the mood to buy clothes, shoes, home decor, etc.. We just want to save our money in the possibility that we may have to make some decisions in the future.
The last thing I’m going to do is drop $100 on shoes or clothing I really can go without.
It’s very simple: consumers are tapped out and aren’t spending as much on discretionary items as they used to.
Between inflation, student loan payments resuming, high levels of credit card and other consumer debt, high rent, skyrocketing utility bills, people seeing lower wage increases, and Uncle Sugar pulling back on various forms of “stimulus”, a large number of people can’t keep spending like there’s no tomorrow.
When I log onto my socials everyday I see someone claiming they’re struggling with their bills. That, or the rate at which I see it, is a new phenomenon in the last year. Here in Oregon in just the last two years electricity and water costs have increased about 25% while rent has increased as much as 15%. You can be certain paychecks haven’t increased that much. A lot of people are barely hanging on with their finances.
It isn’t an industry-specific problem. It’s a “people are increasingly broke and cutting back on all kinds of unnecessary spending” problem. I hope I’m wrong but I see this problem getting worse before it gets better. The entire economy has been running on massive debt-fueled consumption since 2009. At some point that stops being sustainable. I’d argue we’re quickly approaching that point and when we do the deleveraging is going to be economically painful for a number of years.
Sad but true it’s not cool anymore unless you are over 30.
It’s pancakes
Anecdotally but I definitely see women wearing athleisure less often (unless they are actually going to the gym). I don't think it's considered stylish anymore.
The end of North America working from home is going to hurt. Fat people won’t wear our stretchy shorts into work, those are inside clothes. And if they now have to commute 1-2 hours every day that’s going to come out of any exercise time they used to have.
Yes