and the minute the leaders decided to stand unabashedly and above all for big, unhealthy bodies - and other "marginalized" identities - we began a slow, painful journey to where we find ourselves today...it's a shame.
13 replies (most recent on top)
@zwh - and a sedentary, sick population is great business for other industries and institutions that look to gain power. Unfortunately, when we peddle this fat acceptance narrative, we do the shilling for both.
The most depressing thing I learned this week was the largest financiers of the fat acceptance movement are General Mills & all the other usual suspects profiting off America’s bad diets.
Not making any social statements here. It was talked about on a few podcasts recently and is good info to know.
Wow! So fat people and minorities are the reason Nike is circling the drain? The scapegoating and sheer caucasity is astounding and typical of people who work at this place.
Yes, Nike is a sports brand. That said, the world is getting fatter – thanks to a more and more sedentary lifestyle, eating cheap, processed food and stress. Nike has a huge opportunity to market to people to live healthier lifestyle and invest in themselves. Problem is Nike has too top-heavy. Far too many executives that bring their own ideas, own groupies and own agenda - no one works as a big unit anymore and the wrong people are making decisions on the direction Nike needs to take. Sadly, the CEO is not visionary and cannot rally the people. PK needs to reflect what he wants to do with this business be built so lovingly. Get rid of the sh-it CEO and his yes-people. Seriously reflect on Nike's target audience and play to Nike's bread and butter business. Everything else is just noise. Good luck to everyone - folks who lost jobs, folks who lost friends and coworkers to RIFs, no body deserve so much stress and agony.
Making sport more appealing to the people that need it the most is driving forward the power of sport to implement change. I threw up a bit in my throat typing that, but it's not exactly false. Surely doing nothing isn't going to help any more. Now trying to market unhealthy body types as "ideals" is what I have an issue with. Anyone willing to work towards changing themselves towards the better ALWAYS gets my support
Why jump to judging other people's bodies and blaming Nike trying to grow the market? Maybe the (much more obvious and simple) issue is that many enterprise leaders don't have a background in sports / brand / footwear / apparel / physical product, compounded by issues of personal greed and nepotism.
@zow - @exw 's post isn't something any reasonable person would consider a "rant." And btw, just because someone is different doesn't mean a brand is obliged to cater - explicitly - to them. I'd even argue that "catering" to consumers in a way that directly contradicts 5+ decades of messaging excellence in physical sport is particularly damaging. Further, if I'm a sport-minded consumer and the first thing I see when visiting the nike direct website is a 275 lb person in tight-fitting yoga clothes -- a person who is clearly unhealthy and at-risk, and the basis for so many of the super prohibitive steps our society has taken in the last 4 years just to keep them safe -- I'm probably thinking that this is no longer the brand/product for me.
@exd+1sbizCbX Remember, if you have a body you are an Athelete* . They too have the right to swim and run and workout and showoff.
Just because someone is different doesnt mean they should not be catered too.
Are you the one ranting about contractors stealing jobs too?
Your post will probably get downvoted to sh-t, but everyone comes on here to bi--h about the leadership and direction of the company typically without calling out anything remotely specific. I genuinely don’t understand why people refuse to acknowledge that this is almost certainly a part of the problem. Don’t know how siginificantly it contributes but its not nothing. If I recall correctly our investment in plus size for “Her” has not panned out well thus far and people’s roles were affected as a result. I understand the brand needs to evolve and progress but it feels like what we have been doing in recent years is gloming on to the lastest trends without consideration of how well it aligns with the Swoosh.
@lfz - Really? Sales say different lol.
If Nike is catering to them, they’re doing a pi-s poor job compared to other fashion brands.
do you mean LGBTQIA+ and Overweights?
Bro, unlike your cheap rear, they spend a lot and its a big marketplace
100