I might not like the company or what it has become, but I give credit where it’s due. That was good - really good.
27 replies (most recent on top)
This ad is the epitome of why Nike is struggling.
@hy+1jkqpjk1j Lmao did you take the time to read the comments of “engagement”? Yes such fantastic ROI huh.
If you read online most of the “hate” are from competitors. Shocking, right? Claiming to stand up against the campaign for XYZ reason.
Why? Because they know it was bad for them and they are all here to try to knock it down. It is not their strategy to win it is their strategy to try and create noise.
Look beyond them here. This was a return for Nike. They know it…
https://www.adweek.com/convergent-tv/nike-wins-super-bowl-59-screen-time/
Here’s the ROI…
https://www.businessinsider.com/super-bowl-ad-social-media-buzz-data-nike-dunkin-2025-2
I think that’s the word the person they replied to used
"Are they less competitive and hyper-masculine compared to athletes in the past?"
The college you went to has warped you.
What the heck is this 'hyper-masculine'?
This add and message were about 3-5 years late. Most of this is old news, felt like this was in the can for years and Nike felt it needed to use it. They could have done better.
@fa+1jkqpjk1j How would you approach today’s athletes? Are they less competitive and hyper-masculine compared to athletes in the past? I don’t understand how people don’t see the direct connection between elite athletes, the highest levels of competition, and hyper-masculinity. It’s literally what peak sports performance is all about.
It is hard to even start on how bad that ad last night was for Nike.
- Pick a band and song that was made decades before any of your core customer base was born. Might as well call the new shoes "Air Boomer" or "Air Granddad". Reinforces the idea that Nike is an aging and tired brand.
- Despite having the best resources and billions of dollars at their disposal, the geniuses in Marketing somehow overlooked the fact that the song "Whole Lotta Love" is about Robert Plant's rather large member. I am NOT kidding. He liked giving it to young (sometimes underage) female groupies. Great choice for a female empowerment ad.
- Ironic that a brand that has been a vocal supporter of letting men get na--d in female safe spaces talks about women being held down.
Visually the ad was great but I have a few thoughts. Was happy to see the spend. It’s been too long since Nike took a meaningful swing in the ad space. But… It was stale, someone pulled an old playbook out, dusted it off, and plagiarized it. It was not new, fresh, or timely. It did not play to today’s athletes. It tried to be inspiring but all it did was muddy the message and reinforce stereotypes. Nike doesn't listen to or understand women or today’s athletes and these hyper masculine, obvious, ad messages are just not it. It was better than the Olympic ads so I will hope with time Nike will regrow this very old, tired, muscle. This company cannot keep going back to a bunch of good ole boys and using their recipe for success from 1980 something. Someone has to be brave enough, smart enough, and creative enough to engage today’s consumer and shape the new Nike. Kind of feels like the investments haven’t kicked in, and some accountant is “stretching” into marketing. Hire some creatives, trust consumer data, stop mansplaining sport. I really do want cheer for you Nike but, Meh.
Exactly. This company is an utter echo chamber. That ad was completely forgettable. No one outside of Nike is talking about it. The return on investment must be utterly terrible. The rest of corporate America have realized that the focus on woke does not pay off, and have pivoted their strategies, yet Nike is still dumping money into this? Hard to believe Nike was once considered the greatest marketer in America and just goes to show how far the company and its expectations have fallen.
The fact that the only people with strong opinions about this ad are Nike people says as much about the company and where we are today. I listened a of podcasts and consumed a lot of post-Super Bowl media and they all discussed the ads and none of them mentioned the Nike ad. We have become an inward looking echo chamber.
"I love how this board “bed and moaned” about how we don’t do ads anymore. So then we do one, and everyone bes and moans. Sounds like the people I use to work with in 2013-14 in Nike Tech."
Huh, what do you know, a new Nike motto.
Just Whine.
I love how this board “bed and moaned” about how we don’t do ads anymore. So then we do one, and everyone bes and moans. Sounds like the people I use to work with in 2013-14 in Nike Tech.
You could give those people a million and they would complain about gas being 3.50$ and how Nike gives people special treatment for parking. Use to come hear for gossip but now all I get is the usual ‘woke this, woke that’ and ‘b****ing and moanin’. No wonder why they probably laid you off, you lost your original material back in 2017 or 2020.
What you need to do is wake up tomorrow, splash some cold water on your face. Give it a heavy slap. Then ask yourself “what is wrong with me?”
I think from there, you can move on from whatever demons that are in your soul.
"Gtfo here with that woke a-s garbage. Nike learned nothing from the latest presidential election. The masses are tired of woke - it doesn’t sell."
It's like the id--ts at Nike are tone deaf and intend
drive the company right into the ground and then some.
Sell your stock off now!
It was flashy, sk---y, and all over the place.
No one is going to buy your clothes out of guilt.
Guilt and winning are opposites, duh.
I mean women's sports draw incredibly small crowds.
I think the WNBA still loses money.
If you think they are that great,
combine men's and women's sports into 1 league and let everyone compete.
Nike: You can't win. So win.
Hoka & On: So what?
Thought it was great and it reminded me of the older Nike Goddess days from 2002 but this may be a spinoff of 2023 Goddess awakened.
You have to stop putting politics into everything we see as we’ve been conditioned the past few years. Just look at the ad for what it is and it was great. There isn’t one post anywhere that doesn’t flip a picture or comment into something political and it’s ruining everything. Please try to recondition yourself to just see things for what they are and as they were before.
We caused the problem and we can create the solution. Life’s too short for all this anger.
Gtfo here with that woke a-s garbage. Nike learned nothing from the latest presidential election. The masses are tired of woke - it doesn’t sell.
Did we watch the same ad…? Was there another one I wasn’t aware of…?
Yawn, I'll buy cheaper with better quality elsewhere.
Today is about buying more with less money.
Images are for sheep.
"To the haters - and you are???"
trying to censor them, bully them, or blacklist them in typical American fashion?
To the haters - and you are??? F off.
Is the bar that low???
One of the best Nike ads of all time. Haters gonna hate.
You are not serious right? That ad is like the short video we play before/after every all-hands meeting. It was okay but we can do better than that...
Loved everything about it except the narration. That failed to deliver the power punch that ad deserved.