@gv I know that for an instructor, the cost of switching to another publisher is very low. Some of the MindTap courses for Spring haven't even been released yet. If you're trying to set up your Spring courses now, Cengage wouldn't even be an option.
Cengage is trying to promote a lot of AI products, but very few instructors care about that. They want the basics first!
yes Higher Ed didn’t win very much business Jan, Feb , Mar , or April ,,, then we hit the reorg in May and a ton of talent was laid off,,, which caused any pending business during the month of May fail to close! From May 15th to June 30th customers had found out the reps were gone so many customers planning to decided lin late may early June to stay with their old publisher. other customers heard their rep was laid off and took the opportunity to try out a new publisher. !
And this Fall term ( september and october) customers realized it was worst than expected. Not only did they lose their reps , they also either received a customer csc that was either extremely new to the role,,, new to higher ed , or new to publishing. This also has pushed customers to leave Cengage. Faculty had such a poor experience this Fall, departments , are changing to new publishers for January !!!
The Competition is destroying us, and the losses are going to huge for spring classes in january. ! MH and NK have no clue how to stop the bleeding they personal have caused.
@dt do you know which area(s) of HE is getting impacted?
@dt yes i heard that this morning. Territories will be eliminated and folded into others. Marketing is also under scrutiny as the overspend there has become highlighted given the quarter’s revenue underperformance. No one is saying much but there seems to be a little bit of panic in regard to how bad the numbers are.
@OP i heard there is another round coming in HE as a result of the poor autumn numbers. I know finance have been looking at one time costs for that as I was pulled into those meetinga. Between 10-15 heads . All sales and marketing . Timeline is beginning of December
@OP 4 in international ( UK)