I remember an AOP years ago when Kirk Tanner asked who in the room was in foodservice. Only a few people stood up. He said, “We’re all in foodservice. Our families are in foodservice.” That always stuck with me.
Back then we'd bring new products home for our families to try. They'd tell their friends about them. It sounds small, but there was pride in the company and the brands.
Over time we started cutting the small things, then the bigger things.
Restructuring, layoffs, offshoring and now AI. Along the way, a lot of tribal knowledge and connection to the business walked out the door too.
I think we've spent too long trying to save ourselves to prosperity and forgot we're in a customer service business. Relationships, experience, execution and pride still matter.
You can invest more money in beverages and technology, but at some point you have to give people something to believe in again.