Thread regarding Nike Inc. layoffs

Nike doesn’t need a savior, it needs a purge!

Elliot Hill isn’t some visionary outsider here to shake the table. He is the table. The same table that’s been wobbling for a decade.

This dude has been chilling in the Nike ecosystem for years while the brand drifted into mediocrity. He’s not a fresh start—he’s the same reheated casserole, now in charge of the kitchen.

They didn’t take a bold bet—they hit shuffle on their contact list.

You think a guy who helped steer the ship into the iceberg is suddenly gonna reverse-engineer a lifeboat?

Come on. This company has deep structural rot:

Bloated middle management
Politicking over performance
Innovation replaced by endless “collabs” and retro colorways
Creative teams run by fear and trend-chasing
The talent? Mid. The culture? Stale. The strategy? Basically, “remember 2016?”

And now they’re hoping a nostalgia play in a CEO hoodie will fix it?

Nah. Nostalgia isn’t a strategy. It’s a last resort.

EH’s appointment screams: we don’t know what to do, so we’re doing what we’ve always done.

The worst part? It might look fine for a few quarters. But once the dust settles, the lack of real vision is gonna be impossible to ignore. Reorgs won’t save you if the people still su-k.

Nike needs a purge. Not a pat on the back.

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| 3492 views | | 14 replies (last April 28, 2025) | Reply
Post ID: @OP+1jsas66ek

14 replies (most recent on top)

@185+1j company made great shoes before prioritizing DEI and seems to have lost that ability afterward.

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Post ID: @1ch+1jsas66ek

Snowflakes moaning and whining about leadership and DEI tells you where the purge needs to happen. Snowflakes melt away for a reason. "Can't make shoes that people like, but yeah, let me weigh in on DEI."

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Post ID: @185+1jsas66ek

Nike needs to “purge” the DEI hires that were made solely to maximize VP compensation. Genuine diversity is GOOD, but setting DEI targets placing unqualified people into critical roles that influence the company’s operations and strategy just to virtue signal, is BAD. Both morally and to the company’s motivation and performance. The widespread backlash DEI we are now seeing isn’t because Trump was elected, but because DEI initiatives went beyond reasonable goals and became completely irrational.

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Post ID: @15t+1jsas66ek

Those 57+ like’s - you all just F off.

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Post ID: @p2+1jsas66ek

Nike PR hard at work below.

Nike doesn’t need an outsider doing a smear campaign, it’s doing just fine fu--ing up its name on its own.

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Post ID: @jb+1jsas66ek

I think 34 up votes with no down votes reeks of a coordinated smear campaign. Just saying. Is this site becoming a Fox News commentary section?

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Post ID: @f1+1jsas66ek

Another Eeyore post. Thanks for the metaphor overload. Wobbling table, iceberg, casserole, kitchen… I’ll try - I think you’re a wet blanket. Whatever. I agree that HO and others need to go but FFS, E is trying to reintroduce a very new workforce to Nike’s original priorities. There’s a clear difference between nostalgia and reconnecting a team with basics that are timeless. Clearly things have to be updated to thrive in today’s environment, but the principles that made Nike NIKE are still relevant. Maybe you’d like to ask another Silicon Valley genius to take the wheel? That’s worked SO well in the past. Like the Hindenburg. Or the Titanic. Or the Hindenburg and the Titanic on a wobbly table hitting an iceberg.

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Post ID: @f0+1jsas66ek

It’s interesting how some folks here cheer when the company underperforms, like it validates all the bad leadership calls around strategy and talent. But let’s be real, if sales keep sliding, layoffs are coming. And that could include you.

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Post ID: @e6+1jsas66ek

I also thought he would shake things up a bit more out of the gate. Thing is, because EH is a lifer he had pre existing relationships with a lot of the C-suite and that may have clouded his judgment. If any of these folks had developed hobbies outside of work they might have already shown themselves the door and saved him the hassle.

On paper, EH seems to be making the right moves, but to know if his strategy is working takes eons. That said, longer we go without reversing the slide on top line, the more pressure there will be to cut costs. The biggest bang for that buck will be to cut from senior levels of management. That seems to quietly be happening as we speak, even as we all wish the speed would accelerate

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Post ID: @d4+1jsas66ek

EH’s generation was the golden era where culture-building and people management were actually best-in-class. Everything fell apart in the last decade. The wrong people started getting prioritized and promoted, and they were the ones shaping strategy and driving execution. Can’t help but wonder… how did it get to that point? What led to those people ending up in the most important leadership roles?

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Post ID: @cv+1jsas66ek

@ae+1jsas66ek You're here too, so clearly you have a little sublet in your noggin for it too.

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Post ID: @ap+1jsas66ek

Couldn’t agree with you and Chat GPT more OP. EH keeping HON and most of the crew who got us here in place says a lot. He should have made better use of his “fresh” start by cleaning house right out of the gate. Now he has worked himself into a box where firing them now may signal some kind of panic externally BUT keeping them on eats into the credibility of whatever new strategy he is deploying. Your move EH … a lot of people are watching and waiting.

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Post ID: @an+1jsas66ek

Why do you let this company live rent free in your mind on Sunday

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Post ID: @ae+1jsas66ek

Well said

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Post ID: @a7+1jsas66ek

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