Let’s talk innovation. Will these move the needle?
15 replies (most recent on top)
@hp If it works Nike buys the company and technology. Its worth the money loss.
who wants heat and vibration to the top of your foot, while walking, for like 15 mins battery, on a slide, which i wear when it is hot out, yeah more heat
@cm People often underestimate what innovation really costs. By the time you factor in contracts, legal, sourcing, supply chain, engineering, development, manufacturing, tooling, molds, testing, and integration, companies invest millions before a product ever reaches the market. Much of that investment is embedded in the people who make it happen. From firsthand experience, I can tell you that knowledge isn’t easily replaced, and the true cost of losing it is rarely recovered.
Awesome collab and builds excitement. Y’all are haters and don’t even know how it even works.
@dr You could use these shoes for another body part
Whatever happened to those shoes with the little plastic ba--s? #innovation
All the electronic integration projects are basically $20 million dollar+ pet projects that can be chalked up to trying to convince people we do tech too. Not many from core innovation teams even work on them. A lot of that money is going external.
Who massaged the top of their foot? Lol
Shout out to self lacing shoes
@c8 100% spot on. We should ask people in that building how much money and time they spent to bring this to market. I guarantee the answer will blow our minds.
Unfortunately, this is not going to save us, still just a hype.
@c8 same with Amplify, innovation is reliant on re/cobranding with external tech partners
No, trying too hard. It's not innovation, it's integration.
Just make wider shoes and those will sell better than these.
You're welcome.
Move the needle negative. Lower than it already is
@a3 think hyper adapt, fuel band etc. great ideas. Couldn’t sustain growth due to the lack of a repeatable business model or high cost for consumer. Feel like a similar path..
@OP There isn't a viable business model in these types of developments. Hyperice has built a successful business around it; Nike hasn't. That's not speculation, it's based on firsthand experience.