Do you think they'll do anything differently this time?
Will they get rid of ballast, aka highly compensated do nothings, Sr directors and directors and VPs who do nothing but manage up, create slideware and take credit?
Is there any method to the madness or is it going to be yet another poorly thought out, no strategy mind fu-k.
And oh BTW, happy holidays everyone. Winter is coming.
18 replies (most recent on top)
@a4 this time around, we haven’t paid for one. We’re sharpening the knives ourselves.
@af Can't fix stupid I guess, I tried
@ab That’s a bit much. I know many qualified people who are dedicated, hard workers, such as myself, who have actively been looking move on to something better.
Have you seen the latest reports of AI auto denying millions of resumes across the country, with no human validation or review? Have you seen what that job market is like? I’m not saying that there aren’t people that have had success moving on, but let’s be real. The job market is the worst it has been in a very long time.
@ah $300M this year with $700m in the next two.
@a6 Think more like 300 last round, 1 billion this round.
@ae https://www.oregonlive.com/business/2026/10/nike-announces-new-restructuring-layoffs-stock-dips-to-lowest-level-in-13-years.html
Maybe STFU
@a6 might want to try reading again.
RA getting his offshore dream. Managing up to V.
@a8 we have good people still leaving with much better jobs. The incompetent ones that want to leave who cannot find jobs. There are also ones that want to stay and work at the Swoosh!
EH has failed.
Remember Nike, Inc. Is a Growth Company
lol
@a1 Perfectly said. Only thing I would add is that a lot of people WANT to leave but CAN’T because of the current economic state of our country and the world.
Same losing strategy, shiny new name!
I’m reading $300 million in severance costs for this round, which is what it was back in the spring.
So either we’re looking at another ~1500 job cuts or they’re reducing severance and laying off even more people.
I’m guessing most of the cuts will be in tech, but it won’t be exclusively tech layoffs like last time.
What outside agency was hired for the re-org and lay-off?
They already have their lists made
Only horse trading now on who stays
My guess - the same people in a game of musical chairs
DD is something else. What a BOOMER. He and EH seem perfectly suited for each other: extraordinarily well-compensated executives presiding over a company that keeps asking everyone else to absorb the consequences.
After supposedly completing a comprehensive business review over the past couple of weeks, here’s the FY27 picture:
Revenue: down.
Roughly 400 basis points of headwinds.
EBIT: expected to decline even more than revenue.
Input costs: higher.
The answer? More “disciplined expense management,” with SG&A remaining down year-over-year.
Translation for employees: we’re f*cked.
Then comes PACE:
“$2.5B in savings.”
But getting those savings apparently requires roughly $1B in implementation costs plus another $300M in severance.
Think about that.
Employees are supposed to celebrate billions in projected savings while the company spends enormous sums restructuring itself, eliminates jobs, moves American work to India, and continues spending heavily on athlete endorsements.
Where exactly is the accountability?
Cutting people is easy. Offshoring is easy. Calling it “transformation” is easy.
Actually growing revenue, rebuilding the brand, making products consumers desperately want, and demonstrating that leadership can create value rather than simply remove costs — that’s the hard part.
PACE may look impressive on a PowerPoint slide. But savings projections aren't a strategy, and restructuring isn't growth.
Right now this feels less like a turnaround plan and more like a very expensive pipe dream.
DD and EH — two old men steering by the rearview mirror.
The world doesn’t care about Nike the way it once did. This is a company that built an enormous global machine on cheap labor and a powerful brand, but today seems to fall short day after day on the measures that actually matter.
Inside, the human cost may be even worse. Anxiety is constant. People don’t want to leave, but they don’t want to stay either. They’re exhausted, uncertain, and watching a company they once believed in lose its way.
The most damaging thing for a brand isn’t criticism. It’s indifference.
And increasingly, it feels like nobody cares about Nike anymore.