Nothing like watching us spend nearly $2 billion on Poppi, seeing the earnout estimate fall from $278M to $12M, and then launching Poppi Lift, Poppi Chill, and every other spin-off imaginable to make the original investment work. At this pace, it should pay for itself in a very reasonable 25 to 30 years. I’m sure the long term plan looks fantastic.
8 replies (most recent on top)
When are we going to start getting out of date Poppi.
Of course, PepsiCo is going to destroy this brand - did you see what happened to Kevita, ONE, Izze, SoBe, Na--d Juice, Muscle Milk, etc. Outside of Gatorade, I don't think there is one acquisition that is doing better now than when we bought it.
Pepsi does not do niche products very well. We are a broadliner. Hire more people if you want results.
Problem is it is very expensive. Can make my own apple cider vinegar drink!
I feel if we spent some time just focused on selling our regular pepsi we might have been better off. They all have to justify their existence with these lame brained ways to put company profits into a black hole. ppt culture is ki-ling us
Guys what’s sad is this is the best Pepsi has to offer. We’re going to have to suffer through until they write down the brand asset.
How many brands can Pepsi touch and then subsequently lose category leadership. Bang, Poppi, Sobe, Lipton RTD, Muscle Milk, Aquafina, Sodastream, and Tropicana/Na--d. Brand Pepsi and Dew on the way, way down.
I'm in Houston. We can't read the dates because those cases have been sitting here so long they've qualified for landmark status. Every time I think we're finally making progress, the big dogs roll out another Poppi blitz and somehow the pallet count goes up in all of my stores. At this point I'm pretty sure the inventory is reproducing on its own.
Meanwhile short-coded Poppi cases are stacked high in every Grocery Outlet store on the west coast … FIRE SALE 🔥