To the OP is it really the right thing to do? Companies should always be doing what is financially responsible. I just think that most of what you see is just virtual signaling and behind the scenes nothing is happening.
Keep in mind DEI is just cover for companies who are doing shi**y things but can use DEI as a way of saying "look at how we care about x group". It distracts you from the terrible things companies do on a daily basis.
As far as Boeing look into what the real issue is and that is they cut costs by sacrificing safety to pump up stock. They then hide behind DEI as cover for the absolute horrible things they do. DEI didn't ki-l all those people on the plane crashes they had recently. It was Boeing being run by psychos who were more interested in cutting costs.
Good example for U.S. Bank would be when the bank opened a "g-y friendly" bank branch. What does that really amount to...nothing....just because you put rainbow flags up at the bank location doesn't mean that equates to any real difference to people of that community. Same rates, fees, etc as any other branch...so what is the point other than the company pretending to care about x group.
Don't let all this DEI nonsense distract you. You need to be asking yourself what are they up to behind the scenes when they keep throwing this stuff in your face.