Follett's digital strategy is failing as is Follett's brick and mortar stores and ecommerce. Every publisher is selling digital textbooks to consumers bypassing Follett completely. Hundreds of small online competitors plus Amazon are taking market share every day. Is the management team developing any new ideas to prevent declining sales?
9 replies (most recent on top)
Our campus is not going for that either, the students will speak up. They want more options they are going to see right through this tactic.
40272 you got it right. I know for a fact my campus would never go for this BS!
Just add the textbooks on to the tuition bill. Problem solved. Keep financial aid closed to only the store. Pay the school lots of money to persuade students to shop the school store (like at GW122).
What value do Follett stores bring to their captive markets? I've written this before and it is still true today; the customer is the one with the wallet. The university or college is not the customer. Follett continues to get that wrong. Online shopping, e-readers, just-in-time everything is what college students have grown up with. That ain't Follett. The Follett store is as obsolete as the video rental store and the record store.
Denial! Fanatics - zero to 3 billion in 8 years.
ECommerce is NOT falling! Shit your damn mouth!
Yes all (maybe) twenty some stores. More lock-in strategies so students do not have choices and have to pay over priced for bad services and apps. Same mistakes over and over, what is that called when repeating the same thing and expecting different results?
Yes the Included program. Add books to the tuition bill, students have to buy from Follett. It is already proving very successful for the digital side of business. Barnes and Noble have a similar program.
Do a Google search for brytewave.