Cloud and On Prem will be separate orgs. There will continue to be at least two sales reps calling into every account, one saying to buy on prem licenses, and the other saying to buy cloud, each undermining the other. The "ISV" comment means that Oracle is unhappy with its direct sales force (or feel that sales reps are too expensive) and will try to get partners to sell more. This strategy usually fails for large enterprise companies. "Option penetration" means that customers are not buying enough of the expensive database options like RAC, partitioning, advanced security, etc. The "ULA" comment means that customers are no longer buying long-term unlimited license agreements but are just doing support renewals and individual licenses for old systems. All of this indicates that customers are moving away from Oracle products and are not starting new Oracle projects.
Since RG is being put in charge of the Cloud sales org, this is a major demotion for him, Oracle cloud is not, and never will be, even close to competitive with AWS or Google. The history of Oracle cloud is:
1) Deny that Cloud is important (2009-2014);
2) Buy a hardware company (Sun), get rid of its Cloud product, focus on hardware development (2009);
3) Oh that didn't work, lay off Sun people, try to compete against VMWare by acquiring a start-up, Nimbula (2013);
4) Oh that didn't work, so try to build a public Cloud with Nimbula/OpenStack on a shoestring budget and leased data centers from Equinix (2014-2016);
5) Oh that didn't work or scale, so buy some more people in Seattle and try Gen 2 cloud, again on a shoestring budget, hoping "bare metal" will get customers to buy all that expensive hardware (2016-2019);
6) Oh that didn't work either, do another re-org, layoff Gen 2 people, now see if partners call sell this mess.
not my post, it deserves a thread tho, kudos op