Believed "they" had great ideas moving Cadillac to New York? That was the most unintelligent idea that came out of GM in a very long time. I've posted elsewhere that vision works both ways. The vision to see where your going, and the vision to know which immovable objects to avoid. Many choose to only see one side of that statement. New York was that immovable object GM was NOT able to see, but got their a**es handed to them as they came right back.
A financial education is not taught to most people, and they certainly don't want intellectually capable people controlling their finances. They need a mass of individuals to buy overpriced mercantile items.
Interestingly enough, I was part of a meeting where our executive director told us all about the Denali line. I imagine the Cadillac line to be the same. He told us that they put $1500 in gadgets, and mark the name up ten times that amount. I do understand markup, but where does excessive and predatory kick in?
Do yourself a favor next time. Buy a two-three year used vehicle and save yourself the corporate profit. Someone has to be the s---er, but it doesn't have to be you.