https://www.msn.com/en-us/money/companies/atandt-wants-to-be-big-in-entertainment-but-first-it-has-a-dollar49-billion-problem-to-fix/ar-BBSTUYm?ocid=spartanntp
In my estimation, reading this story you come to realize its not about television content, its about the pipe that's needed to carry it. Had all this money been spent on Internet to home and on the go. Fiber, Wireless Local Loop / 5G, there would be no need to thrust the company into a loosing competition with OTT players that are highly commoditized and/or subsidized. You quickly and easily realize in reading the article is that the common theme and market segment to pursue is reliable, high speed, network and internet to the consumer. What's really disappointing is how all of the bad customer service and experiences talked about in the article risk poisoning the AT&T brand with customers. Soon they'll take ALL of their business somewhere else. Halo effect, they will then tell friends and family to do the same. The promise of rollbacks on two year discounts to recoup revenues just means customers will now be free to shop elsewhere to maintain discounts unless AT&T offers fresh discounts that compete with other OTT players.
Sadly the Sirens of Movies and TV content are singing and the shore is getting closer.