I can generally say that my opinion of this article is that it has a fair amount of praises for the company leadership, but regardless of that if the part about another wave of price cuts is true, I have to say that that is something that is desperately needed. All of the competitors set up better prices and offers, and for a moment it looked to me like we were all asleep. At the same time, customer service deteriorated. These price cuts that are announced, aren’t coming a moment too soon.
https://www.mindbodygreen.com/articles/whole-foods-ceo-reveals-plan-to-lower-prices-again-after-amazon-merger