As a person that worked outside of sales, I went to one of the kickoffs during the 'Change Energizes Us" theme years. I was surprised to see people that won trips for sales, awards, recognition etc because this is a saturated market.
A good portion of people that won those awards are no longer working for the company. Either they were let go or left because of the current practices. People that have won awards outside of sales were let go as well.
Those awards dont matter when a RIF/Layoff/VSP come around. It doesnt matter if you sold a lot of phones or met KPIs. It doesnt matter if you completed that project faster than expected. You will still be affected.
The sad part is that between the beginning of this transition and now, departments are still feeling the affect of those that were let go or left. This will not get better until the company is operationally stable (fiscally-wise).
I would tell all of those in sales to get some capital together, and open up your own business as a reseller. Offer something more or solve a problem for those that still want a brick and mortar experience. Staying in a corporate owned store is just buying time before they close them down.
Found this post ( @WLdK6Kd-1xjr ) to be a good story about hard work and even results are not valued. Thought it should have more visibility.