Oilsands is selling its oil at a fraction of the cost to produce it, while using the most expensive methods possible to ship it, and I guess the CEO's thought these two factors were cause to ramp up production, to the point the industry is losing tens of millions per month.
https://www.macleans.ca/economy/economicanalysis/is-canada-losing-50-million-per-day-on-oil-exports/
Whether it's 100m, 50m, or even 20m in losses per day, one thing you should know is this will not go on for very long. 2019 should be an interesting year, and I suspect it will make 2014/2015 look like a picnic in the park.