Consumers in general are not too bright and only hear the headline, "Ritz cracker recall". Most will not get or read the whole story about which specific skus.
Also if you google Ritz recall one of the stories has a picture of regular Ritz crackers.
Retail staff also in the not too bright catagory. When I worked for Nestle they recalled certain frozen products having spinach that was possibly contaminated. I walked into one of my stores and the overnight crew had pulled ALL frozen skus and left them to thaw in the backroom instead of just the recalled skus on the list .